Travis Scott Creates a Tequila-Inspired Hard Seltzer With Anheuser-Busch

The drink, called Cacti, drops in March and will be available in three flavors

travis scott hard seltzer cacti
The new hard seltzer is called Cacti and will be agave-based. Cacti

Regardless of whatever else happened, 2020 has turned out to be the year that Travis Scott proves his branding prowess.

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@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.