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Regardless of whatever else happened, 2020 has turned out to be the year that Travis Scott proves his branding prowess.
Case in point: In Adweek’s annual ranking of ads, two of the Houston-based rapper’s collaborations made it into the Top 10. His virtual concert in the video game Fortnite, which drew 28 million viewers within the game and 119 million on his YouTube channel, came in at No. 8, while Scott’s partnership with McDonald’s, which led to national product shortages after the chain debuted his signature meal, came in at No.
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