What You Can Learn From the McDonald's-Travis Scott Partnership

The collaboration has been a hit so far, but marketers should always weigh the risks

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Earlier this month, McDonald’s launched a promotion with Houston-based rapper Travis Scott by naming a meal after him, the first such deal of its kind in nearly three decades. The last time a celebrity had a meal named after them, it was NBA superstar Michael Jordan during the height of the Chicago Bulls hype in 1992.

That promotion was only offered within the Chicago area, though, while this one has aimed to draw fans into restaurants and onto the McDonald’s

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