What You Can Learn From the McDonald's-Travis Scott Partnership

The collaboration has been a hit so far, but marketers should always weigh the risks

Earlier this month, McDonald’s launched a promotion with Houston-based rapper Travis Scott by naming a meal after him, the first such deal of its kind in nearly three decades. The last time a celebrity had a meal named after them, it was NBA superstar Michael Jordan during the height of the Chicago Bulls hype in 1992.