How Ad Blocking, Once a Preference, Found a Tailwind in Privacy

As the open web has evolved, so has the industry policing its ads

Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.

In the first decade of the open web, ad-blocking software gained in popular adoption by promising people a more pleasant experience on the internet, filtering publishers’ intrusive ads and gaining the enmity of the advertising industry in the process.

But in the last three years, the controversial technology has benefited from a boost in adoption prompted by another industry gadfly—the growing consumer concern over digital privacy.

Legislative initiatives across the European Union, as well as burgeoning efforts in the U.S.,



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in