Report: Ad Blocking Plugins Cost Advertisers $21.8 Billion This Year

As digital advertising grows more invasive, Internet users are turning to adblock plugins to combat the over-saturation of ads online.

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The internet is seemingly saturated with advertising. There are pre-roll video ads before movie trailers, “One weird trick” ads next to an article, or native ads in our social feeds form of sponsored content. As advertising continues to increase, so does the prevalence of ad blocking extensions and programs, according to new data from Adobe and Pagefair.

Since the advent of ad blocking plugins, they have become very popular among users who feel overwhelmed with advertising. For example, YouTube’s pre-roll ads have caused spikes in use, and 40 percent of Twitter’s users base prefers to silence ads.



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