Young Consumers May Use Ad Blockers, but That Doesn’t Mean They Don’t Like Seeing Brands Online

They just want companies to respect their digital space

Defy Media is a multichannel network that works with creators like ClevverTV who attract a younger audience. ClevverTV

Even though younger generations are more likely to use ad blockers or skip ads when they can, they’re also incredibly responsive to informative and socially-relevant brand presences online.

@samimain sami.main@adweek.com Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.