Data & Insights

Young Consumers May Use Ad Blockers, but That Doesn’t Mean They Don’t Like Seeing Brands Online

They just want companies to respect their digital space

Defy Media is a multichannel network that works with creators like ClevverTV who attract a younger audience. ClevverTV

By Sami Main

June 22, 2017

Even though younger generations are more likely to use ad blockers or skip ads when they can, they’re also incredibly responsive to informative and socially-relevant brand presences online.

Sami Main
@samimain sami.main@adweek.com Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.
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