Media Plan of the Year 2018 Leadership & Talent These 3 Mechanical Engineers Crafted a Marketing Powerhouse The team specializes in custom apparel, branding and web design. Publishers & Platforms How Bloomberg Media’s First Chief Product Officer Troubleshoots the Internet Julia Beizer wears many hats. Brandweek Editor’s Letter: It’s Almost Time for Brandweek We've reimagined it to help the brand marketing community and their partners be better at doing their jobs in our challenging times. Programming & Performance Inside the 5 Broadcast Network Chiefs’ Plans for the Fall TV Season The broadcasters reveal their biggest challenges and what they do better than Netflix. Media Plan of the Year Netflix’s Shocking Public Activation for Altered Carbon Was the Year’s Most Innovative Media Plan Its disturbing 'marketplace' with for bodies featuring human bodies encased in plastic at a public bus stops, promoted the dystopian series. Voice 3 Ways Agencies Can Remain Relevant in an Ever-Changing Industry Being in advertising tends to be perilous. Marketing Innovation How HBO Gave ‘Insecure’ Fans an In-Person Experience Before Season 3 An inside look at the network's efforts to market the show. Media Plan of the Year The Year’s 23 Best Media Plans Sparked Conversation With Next-Level Innovation and Creativity Brands used audacious tactics to effectively reach consumers. Publishers & Platforms With Less Data-Driven Baggage, Can Apple Help Lead the Way on Advertising Privacy? The maker of the iPhone has the freedom to make drastic decisions about user information.