Netflix’s Shocking Public Activation for Altered Carbon Was the Year’s Most Innovative Media Plan

Disturbing 'marketplace' for bodies promoted the dystopian series

These bus shelters scored 15 million earned impressions. Netflix

Adweek’s Media Plan of the Year honorees include the most innovative media plans from around the world (see the full list). Here is our Best in Show winner:

This story first appeared in the September 17, 2018, issue of Adweek magazine. Click here to subscribe.
@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
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