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Adweek’s Media Plan of the Year honorees include the most innovative media plans from around the world (see the full list). Here is our Best in Show winner:
MediaHub | Netflix, ‘Altered Carbon’
Categories: Best in Show; Campaign ($500k-1 million); Best Use of Alternative Media
It’s not every day that one comes across a human body encased in plastic at a public bus stop—even in an eclectic town like West Hollywood.
The dystopian Netflix series Altered Carbon operates on a simple premise: 300-plus years in the future, people can download the entirety of their experiences into new bodies, extending their lives indefinitely.
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