Editor's Letter: It's Almost Time for Brandweek

Reimagined to help the brand marketing community do their jobs better

I’m filing this editor’s letter from inside the bustling and international pressroom at the 10th annual DMexco conference in Cologne, Germany. There are 40,000 people gathered here for a concentrated two-day media, marketing and technology conference as well a huge exposition showcasing all types of startups and stalwarts in the ad- and mar-tech space.

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This story first appeared in the September 17, 2018, issue of Adweek magazine. Click here to subscribe.