Editor's Letter: It's Almost Time for Brandweek

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I’m filing this editor’s letter from inside the bustling and international pressroom at the 10th annual DMexco conference in Cologne, Germany. There are 40,000 people gathered here for a concentrated two-day media, marketing and technology conference as well a huge exposition showcasing all types of startups and stalwarts in the ad- and mar-tech space.

Adweek has been a media partner at DMexco for the past four years and it has become an important touchstone in terms of better understanding the confluence of marketing and technology.



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This story first appeared in the September 17, 2018, issue of Adweek magazine. Click here to subscribe.