With Less Data-Driven Baggage, Can Apple Help Lead the Way on Advertising Privacy?

It has the freedom to make drastic decisions about user information

Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more.

One year ago, several major ad-tech trade groups accused Apple of threatening to “sabotage” the economic underpinnings of the internet after the tech giant cracked down on how companies track users through its Safari browser’s cookie-tracking policies. The June 2017 change placed a 24-hour limit on ad retargeting as a way to improve both customer experience and privacy. Groups such as the 4A’s, American Advertising Federation, Interactive Advertising Bureau and the Association of National Advertisers urged Apple to reconsider its “opaque and arbitrary” standards.

“You’ve got a hostage situation where the bad players in ad tech have taken people hostage,” said Tony Haile, former CEO of Chartbeat, whose startup, Scroll, charges readers a subscription price in exchange for an ad-free format.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the September 17, 2018, issue of Adweek magazine. Click here to subscribe.