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This Agency Uses Next-Generation Ecommerce to Bring Brands Into the Digital Age

Digital

Fluid counts The North Face and Puma as clients.

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How the Budweiser Clydesdales Became a Force in Holiday Marketing

Brand Marketing

The origin story of the Scottish dray horses.

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Meet the Vox Creative Director Who Wants to Bring Whimsy Back to Branded Content

Creativity

Graham Nelson aims to add the 'human' element to sponsored videos.

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How the Constant Threat From Upstarts Can Inspire Big Companies to Disrupt Their Own Disrupters

Brand Marketing

The Fortune 500 can no longer rely on its first-to-market advantage.

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Infographic: How Holiday Shoppers Are Choosing Their Gifts This Year

Brand Marketing

45.5% said retargeted ads influenced their decision to buy a product.

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Artificial Intelligence Is on a Crash Course With AR and VR. Here’s What It Means for Marketers

Digital

These are the 4 developments to look for in the next few years.

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CPG Companies Are Getting Personal to Stay Ahead of Challenger Brands

Digital

L’Oréal, Unilever and Anheuser-Busch are pioneering new techniques.

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What 3 Marijuana Heavyweights Are Doing to Become the P&G of Pot

Brand Marketing

The companies are developing and nurturing cannabis brands.

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The Coming Convergence of VR and AI Gives Brands Big Opportunities (and Potential Pitfalls)

Digital

There will be many chances to use the new technology to make stronger connections with consumers.

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Coca-Cola Is Embracing AI and Chatbots in Preparation for a Digital-First Future

Digital

The brand is testing new customer experiences and services. 

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