Coca-Cola Is Embracing AI and Chatbots in Preparation for a Digital-First Future

Chief digital officer David Godsman on new customer experiences

"We experiment in a lot of different areas," Godsman says, "and we have a global platform to do that." Coca-Cola

When David Godsman joined Coca-Cola as chief digital officer nearly a year ago, his remit was to transform the traditionally brick-and-mortar business into a “consumer-centric beverage brand” for the digital era. Godsman—who spent the past several years in digital banking at Bank of America before heading up the company’s payments and commerce unit—is the first person in the role for the beverage brand. (The company also eliminated its CMO position and moved the role into another team focused on growth and customer experience.)

This story first appeared in the Dec. 4, 2017, issue of Adweek magazine. Click here to subscribe.
@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.