When David Godsman joined Coca-Cola as chief digital officer nearly a year ago, his remit was to transform the traditionally brick-and-mortar business into a “consumer-centric beverage brand” for the digital era. Godsman—who spent the past several years in digital banking at Bank of America before heading up the company’s payments and commerce unit—is the first person in the role for the beverage brand. (The company also eliminated its CMO position and moved the role into another team focused on growth and customer experience.)
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This story first appeared in the Dec. 4, 2017, issue of Adweek magazine. Click here to subscribe.
