Infographic: How Holiday Shoppers Are Choosing Their Gifts This Year

45.5% said retargeted ads influenced their decision to buy a product

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The holiday season is upon us, and brands are scrambling to provide frazzled consumers with exactly what they need. But in a tech-savvy world filled with gift options, how can brands get ahead? To find out, Toluna surveyed over 1,000 consumers about their holiday shopping habits and gathered insights about everything from budgeting to purchasing influence to retargeted ads.

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This story first appeared in the Dec. 4, 2017, issue of Adweek magazine. Click here to subscribe.