How the Budweiser Clydesdales Became a Force in Holiday Marketing

The origin story of the Scottish dray horses

Using a commercial to take on a devastating incident of domestic terrorism isn’t usually the sort of thing any brand would do. Unless, of course, that brand has some Clydesdales in the barn.

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This story first appeared in the Dec. 4, 2017, issue of Adweek magazine. Click here to subscribe.