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In December 2014, Amazon launched Prime Now, its same-day shipping option. Just a short three years later, the service is in 40 different markets and has set the standard for shopping convenience and instant gratification in ecommerce.
What many forget—or didn’t even realize in the first place—is that Amazon was not the innovator when it came to same-day shipping. That honor goes to a host of startups launched around 2012 that includes Deliv, Zipments and Postmates that raised tens of millions of dollars in venture capital around the idea.
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