Workplace by Facebook Marked Its Anniversary With Several Updates

The Work Chat app is now Workplace Chat, and group video chat is coming

Group video chat will be added to Workplace by Facebook Facebook
Headshot of David Cohen

Workplace by Facebook celebrated its first birthday by introducing several updates.

Vice president of Workplace by Facebook Julien Codorniou announced in a blog post that more than 30,000 organizations are using the social network’s Slack competitor, and they have created over 1 million groups.

Facebook outlined all of the updates to its enterprise solution in a separate blog post.

The highlight of the updates announced Thursday is the renaming of the Work Chat application to Workplace Chat and the impending launch of group video chat (pictured above).

Workplace Chat is now available for download for PC, Mac, Android and iOS.

Codorniou wrote in his blog post, “Workplace Chat has always had mobile and browser components, and now we’re adding a desktop app. With the desktop app, people can access the same great features of the mobile app directly from their desktop. Workplace Chat includes video chat with a coworker, screen sharing and file sharing. It also includes features like message Reactions, @mentions and GIFs that keep the conversation fun but focused. And in the coming weeks, we’ll update Workplace Chat to include support for group video chat on desktop and on mobile. People will soon be able to click a button and instantly start a video call for their team.”

He also described design updates to Workplace by Facebook, writing, “Building on the launch of the Workplace name and logo last year, we’re giving all our apps across all platforms a new, fresh, consistent look and feel. These design updates are based on feedback from customers and make it easier to connect and navigate on Workplace.” Those updates include:

  • Updated icons.
  • Larger like, comment and share buttons.
  • Circular profile pictures.
  • Larger link previews.
  • Increased color contrast to the typography to make it more legible.
  • Smoother interactions.
  • New illustrations in locations such as group headers.

Workplace by Facebook also features a new group bookmarks layout, and when users hover over other users’ names, they will see whether those users are online and their positions in the company’s organization chart.

The apps’ icon colors have also been updated to the grey used throughout Workplace to make them easier to find.

Finally, Codorniou shared the following examples of how organizations are using Workplace by Facebook:

  • Disaster response: When unprecedented hurricanes struck the U.S., Delta Air Lines used Workplace to coordinate its disaster response and real-time communications. Delta also used Safety Officer, a bot by ServiceRocket, to account for Tampa Customer Engagement Center employees.
  • Idea sharing: At Oxfam International, a staff worker shared a video on Workplace about his work helping bring clean water to a village in Yemen. The video became a key fundraising asset that Oxfam shared with major donors.
  • Collaboration to automation: Companies like Deliveroo are using a chat bot by Envoy that alerts people when a visitor arrives at the office. And the Royal Bank of Scotland built a bot on Workplace to handle technology and office questions, freeing up help desk time for more complicated asks. David Cohen is editor of Adweek's Social Pro Daily.