Bills Mafia Took Over Facebook, Twitter and Instagram

NFL postseason teams dominated the three social networks, according to Unmetric

The NFL playoffs are under way
Unmetric

The Buffalo Bills’ first National Football League postseason appearance since 1999 lit up Facebook, Twitter and Instagram during the last two weeks of the league’s regular season and its Wild Card weekend, where the ride came to an abrupt end for the long-suffering franchise.

The Bills posted the highest growth on Facebook and Instagram and led engagement across all three social networks, while another team returning to the playoffs after a long hiatus, the Los Angeles Rams (2004), posted the highest growth on Twitter.

Social marketing firm Unmetric analyzed all of the teams in the league on the three social networks from Dec. 23 through Jan. 6, using its cross-channel reports, and its other findings included:

  • The Pittsburgh Steelers were the most active team on Facebook and Instagram, while the Atlanta Falcons were the most prolific tweeters.
  • The Steelers tallied the most Facebook likes, while the Bills did so on Twitter and the most Instagram likes went to the New England Patriots.
  • The Dallas Cowboys led Facebook and Twitter in comments, while the Patriots topped Instagram.
  • The leaders in audience size across the three social networks showed no signs of changing: the Cowboys on Facebook and the Patriots on Twitter and Instagram.