The Jaguars posted the highest growth among NFL teams on Facebook and Instagram during weeks 13 through 15 of the season, while another team that has been absent from the postseason for a long time, the Los Angeles Rams (2004), led growth on Twitter.
- The leaders in audience size across the three social networks remained consistent: the Dallas Cowboys on Facebook and the New England Patriots on Twitter and Instagram.
- The Buffalo Bills had the highest engagement on Facebook during the three-week period, while the Pittsburgh Steelers led Twitter and the Patriots topped Instagram.
- The Cowboys had the most Facebook posts from Nov. 30 through Dec. 20, while the Green Bay Packers were the most prolific tweeters and the Carolina Panthers were tops in Instagram posts.
- The Steelers were the most likeable and most commented-on team across the three-week period, sweeping the three social networks in both categories.