NFL Playoff Surges by the Jaguars and Rams Led to Social Growth Surges, as Well

The Steelers led likes and comments in weeks 13 through 15 across Facebook, Twitter and Instagram

Unmetric analyzed NFL teams on Facebook, Twitter and Instagram from Nov. 30 through Dec. 20 Unmetric

The Jacksonville Jaguars’ surge to the club’s first National Football League playoff berth since 2007 let to a social surge, as well.

The Jaguars posted the highest growth among NFL teams on Facebook and Instagram during weeks 13 through 15 of the season, while another team that has been absent from the postseason for a long time, the Los Angeles Rams (2004), led growth on Twitter.

Social marketing firm Unmetric analyzed all of the teams in the league on the three social networks from Nov. 30 through Dec. 20, using its cross-channel reports, and its other findings included:

  • The leaders in audience size across the three social networks remained consistent: the Dallas Cowboys on Facebook and the New England Patriots on Twitter and Instagram.
  • The Buffalo Bills had the highest engagement on Facebook during the three-week period, while the Pittsburgh Steelers led Twitter and the Patriots topped Instagram.
  • The Cowboys had the most Facebook posts from Nov. 30 through Dec. 20, while the Green Bay Packers were the most prolific tweeters and the Carolina Panthers were tops in Instagram posts.
  • The Steelers were the most likeable and most commented-on team across the three-week period, sweeping the three social networks in both categories. David Cohen is editor of Adweek's Social Pro Daily.