Twitter is taking it to the streets (and the subways) with its Love Twitter campaign marking Valentine’s Day Friday.
The outdoor (and underground) campaign is taking over billboards and subway ads in New York, San Francisco and Seattle with the idea of bringing to light actual conversations representing what people are really thinking, rather than commercial language and the unrealistic expectations it creates for Valentine’s Day.
Twitter said the campaign will highlight actual tweets on topics including dating applications, dealbreakers, going on dates, marriage, Valentine’s Day, nudes or adding to the infamous #WeMetOnTwitter hashtag.
The social network also looked at changes in conversations on topics related to love and relationships, from 2017 through 2019.
Twitter said tweets about ghosting or being ghosted are up eight times since 2017.
Cuffing season, referencing the period from August through December, has seen related tweets rise every year out of the past four years during those months.
Tweets about sliding into DMs (direct messages) peak at 10 p.m. and are up 25% from 2016.
First date is the subject of the most tweets on Fridays and Thursdays.
People tweet the most about getting engaged in December.