Twitter took its latest campaign to the streets of its headquarters city of San Francisco—and we do mean to the streets, as spray paint-like chalk and stencils were used—but while some users were amused, the Department of Public Works was not.
Chief marketing officer Leslie Berland shared some of the stenciled messages in a tweet, and Ryan Kost of the San Francisco Chronicle provided further details, reporting that the one that reads, “Twitter is like running up the down escalator,” appears in front of an escalator that leads to a Bay Area Rapid Transit station, while a trash can was the inspiration behind, “Twitter is garbage and I am a raccoon.”
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