Twitter Turned Real Tweets Into Ads Showing It's the Place Where You Can Be Yourself

The platform embraces its contrast to Instagram or LinkedIn

Some years ago, as social media began its infancy, a gaggle of “experts” and “mavens” tabbed each platform as having specific attributes. Back then, Facebook was considered more like a neighborhood BBQ (sans Russian guests, one would presume), LinkedIn was, predictably, the office gathering, Google+ was … um … no one really knew, and Instagram was but an idea, not the photo phenomenon it is today.