Twitter Turned Real Tweets Into Ads Showing It’s the Place Where You Can Be Yourself

The platform embraces its contrast to Instagram or LinkedIn

Real tweets became out-of-home ads showing Twitter as a place to let your mane down. Twitter

Some years ago, as social media began its infancy, a gaggle of “experts” and “mavens” tabbed each platform as having specific attributes. Back then, Facebook was considered more like a neighborhood BBQ (sans Russian guests, one would presume), LinkedIn was, predictably, the office gathering, Google+ was … um … no one really knew, and Instagram was but an idea, not the photo phenomenon it is today.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.