Twitter Turned Real Tweets Into Ads Showing It's the Place Where You Can Be Yourself

The platform embraces its contrast to Instagram or LinkedIn

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Some years ago, as social media began its infancy, a gaggle of “experts” and “mavens” tabbed each platform as having specific attributes. Back then, Facebook was considered more like a neighborhood BBQ (sans Russian guests, one would presume), LinkedIn was, predictably, the office gathering, Google+ was … um … no one really knew, and Instagram was but an idea, not the photo phenomenon it is today.

In its nascent years, Twitter was positioned as social media’s cocktail party; a place where people could let their hair down, share their unfiltered views on any and every topic, and be a little more naughty than on other platforms.




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