Twitter’s New @TwitterRetweets Handle Will Highlight Tweets That Go Viral

The account marks the social network’s first dedicated place to showcase users’ content

Twitter is keeping its eyes peeled for viral tweets @TwitterRetweets/Twitter
Headshot of David Cohen

Twitter debuted @TwitterRetweets Thursday, representing the social network’s first dedicated and operated place to highlight tweets that went viral and drew the most engagement.

The @TwitterRetweets account will be active every day, and some of the first tweets it chose to highlight are embedded below.

The debut of @TwitterRetweets follows moves by Twitter earlier this year to revamp its presence on Instagram and to promote actual tweets in several of its ad campaigns. David Cohen is editor of Adweek's Social Pro Daily.