Twitter Taps Refinery29 COO as Its New Head of Twitter Client Solutions

Sarah Personette will begin leading the social network’s global sales team in mid-October

Refinery29 chief operating officer Sarah Personette will join Twitter in mid-October as head of its Twitter Client Solutions global sales team.

She will be based in New York and report to head of customers Matt Derella, overseeing global regional Twitter Client Solutions leaders, global brands and brand strategy, while Derella focuses on content partnerships, self-serve advertising, operations and Twitter services.

Prior to Refinery29, Personette served as vice president of global business marketing at Facebook, building and leading that social network’s global agency team.

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