Twitter declined to comment on the fate of SnappyTV.
Patel reported that Twitter has been informing television broadcasters and other SnappyTV users that it plans to “sunset” the tool by the end of the year, adding that SnappyTV no longer supports direct uploads into third-party video players, according to one digital publishing source.
A Twitter source told Patel plans for the new tool to replace SnappyTV are still in the early stages, and the social network has not decided whether the new tool will support off-platform syndication—a major red flag for publishers that spoke with Patel.
SnappyTV users had been able to distribute clips outside of Twitter as long as those clips debuted on Twitter.
Image courtesy of SnappyTV website.