Twitter Acquires Cloud-Based Video Platform SnappyTV

Twitter has acquired SnappyTV, the “cloud-based, live video platform that makes TV and live web streams social, mobile and viral.”

Twitter already had a working relationship with SnappyTV, whose platform has been used to inject video content directly into tweets from brands such as the NBA, NFL and MTV, so the buyout makes perfect sense.

Says Twitter:

One of the best ways to follow events as they unfold is through real-time videos on Twitter. As we continue to invest in video, it’s important for us to provide tools that make it easy for TV broadcasters, businesses, and event producers to share high-quality videos.