Ticketmaster, Eventbrite to Sell Tickets Via Facebook (Updated)

According to BuzzFeed News, the Ticketmaster initiative will launch by the end of the month. Facebook will collect a “standard affiliate fee” from Ticketmaster for every ticket sold via the social network, but a Ticketmaster spokesperson would not offer further details on those fees.

While the purchases will take place on Facebook, ticket buyers must still claim their tickets via the Ticketmaster website or application, BuzzFeed News reported.

The select few Facebook users with access to the M virtual assistant being tested on Facebook Messenger can also buy tickets from Ticketmaster, which will send them images of those tickets upon request, but further integration with Messenger is not a given, according to Jon Park of the social network’s product partnerships team, who told BuzzFeed News, “I think it’s something that we’d be interested in exploring,” but added that it was too...