The WhatsApp Business App Is Now Available for the iPhone

Over 5 million businesses were using the Android version monthly as of January

Quick replies enable businesses to rapidly answer frequently asked questions WhatsApp
Headshot of David Cohen

The WhatsApp Business application, which debuted for Android devices in January 2018, is now available for the iPhone in select countries.

The Facebook-owned messaging app said that starting Thursday, WhatsApp Business is available via the iTunes App Store in Brazil, Germany, Indonesia, India, Mexico, the U.K. and the U.S., with a global rollout expected in the coming weeks.

As of January, more than 5 million businesses were using the Android app each month.

Like its Android counterpart, WhatsApp Business for the iPhone will enable businesses to create business profiles containing information such as descriptions of what they do, email and store addresses and URLs for their websites.


They will also have access to messaging tools. Quick replies enable them to rapidly answer frequently asked questions. Greeting messages introduce people on WhatsApp to the business. And away messages let users know when they can expect replies.


WhatsApp chat on desktop can also be used to manage conversations and share files with people.

The messaging app said in a blog post, “Whether it’s an online sweet shop in Ribeirão Preto, Brazil that closes 60 percent of its sales via WhatsApp Business or a cinnamon roll company in Tijuana, Mexico that credits WhatsApp Business for allowing it to open a second location, small business owners all over the world are using the app to grow. We’re excited to bring the WhatsApp Business app to even more small businesses and hear new stories about how it’s helping them succeed.” David Cohen is editor of Adweek's Social Pro Daily.