The Cleveland Cavaliers and LeBron James Led Twitter Talk During the NBA Regular Season

The social network unveiled playoff-themed hashtag-triggered emojis

Oracle Arena, home of the Golden State Warriors - Credit by wellesenterprises/iStock
Headshot of David Cohen

The National Basketball Association Playoffs tip off Saturday, and Twitter secured a courtside seat.

The social network created playoff-themed hashtag-triggered emojis for the league and all 16 teams participating in the postseason:

Eastern Conference:

  • Toronto Raptors: #wethenorth
  • Boston Celtics: #Celtics
  • Philadelphia 76ers: #HereTheyCome
  • Cleveland Cavaliers: #AllForOne
  • Indiana Pacers: #Pacers
  • Miami Heat: #HeatCulture
  • Milwaukee Bucks: #FearTheDeer
  • Washington Wizards: #DCFamily

Western Conference:

  • Houston Rockets: #Rockets
  • Golden State Warriors: #DubNation
  • Portland Trail Blazers: #RipCity
  • Oklahoma City Thunder: #ThunderUp
  • Utah Jazz: #TakeNote
  • New Orleans Pelicans: #DoItBig
  • San Antonio Spurs: #GoSpursGo
  • Minnesota Timberwolves: #AllEyesNorth


  • #NBA
  • #NBATwitter

Twitter said the five most-mentioned teams during the regular season were:

  1. Cavaliers
  2. Lakers
  3. Celtics
  4. Warriors
  5. 76ers

And the five most-mentioned players were:

  1. LeBron James
  2. Kyrie Irving
  3. Stephen Curry
  4. Manu Ginobili
  5. Joel Embiid

Finally, the most viral tweets from NBA players this season were:

 David Cohen is editor of Adweek's Social Pro Daily.