Using Facebook’s Ads Framework as a Standard for Social Selling

Opinion: There is no reason why you shouldn't copy tried-and-true Facebook ad strategies for your efforts on other channels

Facebook ads work well, and you can use Facebook ad strategies to achieve success on other social networks
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Whether you’re fan of Facebook or not, you’ll probably agree with one thing: Facebook leads the way when it comes to social media advertising.

With nearly one-fifth of the world’s population active on the site every day (1.325 billion daily users as of June), it’s almost impossible not to find your target audience on Facebook.

Also, Facebook’s native advertising techniques ensure that ads do not disrupt user experience but. Rather. have the same feel as regular posts. This means that ads are much more likely to get clicks or drive engagement.

What’s more?

55 percent of social marketers chose Facebook as their most important marketing platform, and 67 percent plan to increase their Facebook marketing activities. Facebook is a clear winner for social marketers.

But Facebook is only one of the several social networks where your target audience can be found. Other popular networks like Twitter, LinkedIn, Instagram and Pinterest also hold big promise for your advertising campaigns. And if you’re serious about social media marketing, then you should definitely pay attention to these platforms.

More important, there is no reason why you shouldn’t copy tried-and-true Facebook ad strategies for your efforts on other channels even if it’s not your favorite social network.

Opporty, a crypto-enabled marketplace for entrepreneurs looking to hire skilled professionals. got more than 1,200 customers from social media ads over a span of two weeks by using Facebook’s ads framework on other social media platforms, resulting in more engagement and boosting public perception.

Here are some of the proven techniques:

Targeting

Great results start with choosing the right audience.

Picture this: You come up with an ad that is nothing short of genius—eye-catching image, perfect headline, sleek copy, excellent message. You run your ad, and it gets a lot of views but no action—no sign ups, nothing. Why? Because you just showed baby boomers an ad meant for millennials.

The bottom line? You need to prepare your ads for the right audience. No matter how good an ad is, it will perform poorly if placed in front of the wrong pair of eyes.

Get crystal clear about who your target audience is before you even start your campaign. Knowing your audience right off the bat will help you nail all of the other strategies—content, copy and call to action—because you know who your ad is for.

Most of the popular social platforms boast an impressive array of audience targeting options. Twitter, for instance, allows you to target an audience based on demographics or interests. On LinkedIn, you can take it a step further by targeting professionals with specific job titles.

So before you even write that ad, do a little digging and get as specific as you can about your audience. For example, if you sell baking items, you could target people aged 18 through 45 whose interests include baking, who are within a 50-mile radius of your store and who subscribe to content from Food Network.

Opporty’s main audience is a mix of business owners and skilled professionals in need of each other. What it did was advertise to that demographic on Facebook and LinkedIn, using concise copy and images.

Now that you are clear about your target audience, it’s time to dive into creating a campaign that actually grabs their attention.

Content

When it comes to social content, visual is the sauce. There’s a reason why more than 70 percent of social media marketers use visual: It works. Study after study has affirmed the importance of relevant images in advertising.

Eye-tracking studies conducted by the Norman Neilson Group in 2010 revealed that users only pay attention to photos and images when they contain relevant information. The study found that users completely ignored images that were mere “fillers” on a page but spent more time looking at images than reading text when those images were relevant.