Stats and Milestones from Facebook’s Q2 2017 Financial Results

Facebook finished the quarter with 2.006 billion monthly users and 1.325 billion daily users

Facebook surpassed 2 billion monthly users in late June, and the social network revealed several other milestones in its second-quarter-2017 financial results and earnings call with analysts Wednesday.

Facebook finished the quarter with 2.006 billion monthly users, up from 1.936 billion at the end of the first quarter of the year, and 1.325 billion daily users, up from 1.284 billion.

The social network had 2.01 billion visitors in June, up 17 percent compared with June 2016, and 1.32 billion average visitors per day, also up 17 percent year-over-year.

There are more than 70 million businesses on Facebook, and Instagram now has more than 15 million business profiles, up from 8 million in March. Facebook said 80 percent of Instagram users currently follow businesses.

More than 250 million people per day use Instagram Stories, which debuted last August, as well as WhatsApp Status, which launched this past February.

WhatsApp announced that it now has more than 1 billion monthly users.

More than 100 million Facebook users belong to what the social network calls meaningful communities—groups aimed at helping users such as new parents or victims of rare diseases—and Facebook said its goal is to see that number skyrocket to more than 1 billion, adding that it has helped 50 percent more users join meaningful communities in the past six months.

Facebook now has 24 measurement partners, including three that focus on the viewability of videos, and DoubleVerify and Meetrics are set to be added to the latter.

53 percent of Facebook’s revenue from small and midsized businesses came via campaigns that used targeting and measurement tools across Facebook, Instagram and Facebook Audience Network to optimize their ads for real-world outcomes, instead of focusing on metrics such as page likes and video views. This was up from 23 percent at the beginning of 2016.

Facebook ended the second quarter of 2017 with more than 20,000 employees, up 43 percent year-over-year, and its hiring rate increased for the third consecutive quarter. David Cohen is editor of Adweek's Social Pro Daily.