Brands Can Now Tap Pinterest’s Pin Collective via a Self-Serve Custom Platform

Pinterest teamed up with Popular Pays

Pinterest and Popular Pays created a custom platform for advertisers Pinterest

Pinterest’s Pin Collective is now more accessible to advertisers of all sizes following the introduction of a new custom platform.

Pinterest formed Pin Collective last October as a way to give brands access to the social network’s best content creators—publishers, production shops and individuals—to work directly with them on their campaigns.

Pin Collective lead Amy Gilmer announced in a blog post that Pinterest teamed up with Popular Pays to create a custom platform that enables brands of all sizes to develop campaigns on the social network “in as little as 10 to 14 days.”

According to Gilmer, brands submit creative briefs, and then review applications from creators that are interested in working on the project. Once a creator is selected, all communication between the two parties happens directly via the platform, and Pinterest’s internal team will provide oversight throughout the process.

The new self-serve platform is available to all brands that currently use Promoted Pins, and they can get started by contacting their Pinterest partner managers or emailing

Adidas Originals was the first brand to use the platform, teaming up with stylist, photographer and art director Liz Chernett on 12 custom photographic Pins to promote the classic Stan Smith shoe. David Cohen is editor of Adweek's Social Pro Daily.