Pinterest Wednesday announced the formation of the Pin Collective, which is aimed at giving brands access to the social network’s best content creators.
The Pin Collective is made up of select publishers, production shops and individuals, which will work directly with brands on their Pinterest campaigns.
Pinterest said in a blog post introducing the Pin Collective:
Today we’re excited to unveil the Pin Collective, the latest addition to our creative ecosystem. The Pin Collective connects businesses with Pinterest’s best content creators. Our team hand-selected a group of publishers, production shops and independent creators who know the nuances of what makes content successful on Pinterest. These experts will work directly with brands to create content that simultaneously delights Pinners and drives business results. Pin Collective partners can provide end-to-end production for everything from Pins to videos to larger creative initiatives. We’ll help businesses choose the right partner for their specific needs.
The initial members of the Pin Collective are:
- Publishers: Brit&Co, Tastemade, PureWow
- Production shops: The Mill, McBeard, loop88, Moment Studio
- Independent creators: “A global group of Pinterest tastemakers” including Kyla Herbes (home design), Gary Arndt (travel), Amanda Holstein (advice for millennials), Peter Lombardi (photography and design) and Sarah Barnes (food)
We’re already seeing great results from our initial Pin Collective pilot. For example, Albertsons worked with Monica Lavin, the stylist behind Lavin Label, to create Pins for its holiday campaign. Albertsons sent Lavin a set of products so she could style and shoot all images needed for the campaign.
The social network said content creators interested in participating in the Pin Collective can email email@example.com, while Fortune 500 advertisers interested in working with the Pin Collective should reach out to their Pinterest contacts.
Readers: What are your initial thoughts on the Pin Collective?