Wave Goodbye to Facebook Instant Articles on Messenger

The focus shifts to Facebook's core app

Instant Articles debuted on Messenger in July 2016 Facebook
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Facebook still has big plans for its Instant Articles media-rich, quick-loading mobile stories from publishers, but those big plans no longer include Messenger.

The social network rolled out Instant Articles on Messenger in July 2016, with vice president of messaging products David Marcus saying at the time, “Over 900 million people share and read news stories privately on Messenger. From now on, this experience will be meaningfully improved as stories will load up to 10 times faster than standard mobile web links, and will be enhanced with dynamic features that make the content more fluid, interactive and immersive.”

However, the social network has shifted gears, with a spokesperson confirming to Ingrid Lunden of TechCrunch, “As we continue to refine and improve Instant Articles and in order to have the greatest impact on people and publishers, we’re focusing our investment in Instant Articles in the Facebook core application and are no longer offering Instant Articles in Messenger. We believe that Messenger is an exciting channel for new and interesting news-consumption experiences, including the opportunity to build unique messaging experiences in Messenger that many publishers have executed successfully via the Messenger Platform.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.