Nielsen Social Content Ratings, Week of March 12: A Cinderella Story

No. 16 beats No. 1 in NCAA Tournament, tops charts

The glass slipper fit University of Maryland-Baltimore County DNY59/iStock

University of Maryland-Baltimore County made history in the 2017-18 NCAA Men’s Division I Basketball Championship tournament, becoming the first No. 16 seed to upset a No. 1 seed (University of Virginia), and TNT’s coverage of the game shot to the top of the Nielsen Social Content Ratings for the week of March 12.

The monumental upset tallied 3.313 million interactions across Facebook, Twitter and Instagram.

It was followed on the sports list by ESPN’s coverage of the National Basketball Association match-up of the Los Angeles Lakers at the Golden State Warriors (2.424 million total interactions), and another March Madness game, CBS’ coverage of Syracuse University’s upset over Michigan State University (1.387 million).

USA Network’s WWE Monday Night Raw topped the list of TV series and specials, with 1.964 million interactions across the three social networks.

It was followed by This Is Us on NBC (1.16 million) and USA’s WWE SmackDown (1.116 million). David Cohen is editor of Adweek's Social Pro Daily.