Nielsen Social Content Ratings, Week of March 20: March Madness, Indeed

Sunday night's North Carolina-Kentucky NCAA Tournament game spurred 5.153 million interactions across Facebook and Twitter

Headshot of David Cohen

March Madness took over Facebook and Twitter during the week of March 20, as Sunday night’s Elite Eight victory by the University of North Carolina over the University of Kentucky blew away the field in the Nielsen Social Content Ratings for the week.

The Tarheels punched their ticket to the Final Four with a 75-73 win over the Wildcats, and the game spurred 5.153 million interactions across Facebook and Twitter.

Two other 2016-17 NCAA Men’s Division I Basketball Championship tournament games rounded out the top three in the sports category for the week’s Nielsen Social Content Ratings: the University of South Carolina’s elimination of the University of Florida Sunday night (1.689 million total impressions across the two social networks) and Kentucky’s triumph over the University of California Los Angeles Friday night (1.645 million).

As for TV specials and series, Fox’s Empire dominated with 1.838 million interactions across Facebook and Twitter.

Empire was trailed by VH1’s Love & Hip Hop: Atlanta (752,000) and ABC’s Dancing With the Stars (704,000).

Image on homepage courtesy of North Carolina Tar Heels Facebook page. David Cohen is editor of Adweek's Social Pro Daily.