NFLPA, Opendorse Share Influencer Hot List of Most Social NFL Players

Cleveland Browns wide receiver Odell Beckham Jr. led the total engagements category

The new annual NFLPA Influencer Hot List, ranks the most influential and marketable NFL players for brands NFLPA/Opendorse
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Cleveland Browns wide receiver Odell Beckham Jr. led National Football League players in total engagements on Facebook, Instagram and Twitter from the start of the 2019 season through May 31, 2020, while fellow WR D.K. Metcalf of the Seattle Seahawks had the top growth rate among players with at least 100,000 followers, and New Orleans Saints defensive end Cam Jordan was the most consistently active player on social media.

The NFL Players Association and social media activation partner Opendorse shared the first installment Wednesday of what will be a new annual NFLPA Influencer Hot List, ranking the most influential and marketable NFL players for brands.

The top 10 NFL players by total engagements on Facebook, Instagram and Twitter were:

  1. Beckham
  2. Tom Brady, quarterback, Tampa Bay Buccaneers
  3. JuJu Smith-Schuster, WR, Pittsburgh Steelers
  4. Julian Edelman, WR, New England Patriots
  5. J.J. Watt, DE, Houston Texans
  6. Russell Wilson, QB, Seahawks
  7. Patrick Mahomes II, QB, Kansas City Chiefs
  8. Todd Gurley, running back, Atlanta Falcons
  9. Ezekiel Elliott, RB, Dallas Cowboys
  10. Carson Wentz, QB, Philadelphia Eagles

The top players by percentage of new followers (minimum of 100,000) were:

  1. Metcalf
  2. George Kittle, tight end, San Francisco 49ers
  3. Raheem Mostert, RB, 49ers
  4. Darius Leonard, linebacker, Indianapolis Colts
  5. Mahomes
  6. Kyler Murray, QB, Arizona Cardinals
  7. Fred Warner, LB, 49ers
  8. Michael Gallup, WR, Cowboys
  9. Deebo Samuel, WR, 49ers
  10. Steven Nelson, defensive back, Steelers

And the most consistently active players who were also in the top 50% by total audience and engagement were:

  1. Jordan
  2. Tyrann Mathieu, DB, Chiefs
  3. Derrius Guice, RB, Washington Redskins
  4. Richard Sherman, DB, 49ers
  5. Wilson
  6. Melvin Gordon, RB, Denver Broncos
  7. Alvin Kamara, RB, Saints
  8. Mohamed Sanu, WR, Patriots
  9. Kittle
  10. Tyler Lockett, WR, Seahawks

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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