Exclusive: Nascar Revs Back Up With Live Racing—and Healthcare Workers as Grand Marshals

Sunday's event, televised on Fox, highlights "The Real Heroes Project"

Darlington Raceway in South Carolina will once again host live racing starting Sunday. Photo: Sean Gardner/Getty Images.

Nascar, in its first racing event in more than two months, will use its return to live sports on Sunday as a way to honor front-line medical workers and highlight the groundbreaking “The Real Heroes Project” cross-league campaign.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.