NBC Olympics will bring a host of customized content from the 2020 Summer Olympic Games in Tokyo to Snapchat as part of the third consecutive Olympics partnership between the two parties.
More than 70 episodes across four daily shows will be released to Snapchat during the Games, which NBC Olympics said is more than three times the number of episodes included in the pact covering the 2018 Winter Olympics from PyeongChang, South Korea.
Two daily highlight shows will be updated in near-real-time throughout the games and provide must-see moments.
Unscripted show Chasing Gold, which debuted during PyeongChang 2018, follows athletes from Team USA through their Olympics journey.
And
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in