NBCUniversal Inks $1 Billion in Ad Sales for Summer Olympics

About half of the advertisers are first-timers

Eight months away from the 2020 Summer Olympics in Tokyo, NBCUniversal has sold more than $1 billion in ad sales, NBC Sports Group evp of advertising sales Dan Lovinger said today.

The progress in ad sales, which Lovinger revealed in a call with reporters today, means that NBCUniversal is well on its way to surpass the record $1.2 billion in national ad sales that the broadcaster sold during the 2016 Summer Games hosted in Rio de Janeiro.

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