Adds Twitter Data to Its Wildfire Fighting Arsenal

It will analyze sentiment and track keywords and event-centric hashtags

Twitter data will be combined with technologies including IP 911, satellite imagery and some 35,000 traffic cameras Stuart_Shaw/iStock
Headshot of David Cohen will incorporate data from ongoing conversations on Twitter into its efforts to detect wildfires early.

The company’s centralized, artificial intelligence-based platform provides real-time and near-real-time information to commercial, government and residential subscribers on man-made and natural disasters including active shooters, avalanches, earthquakes, environment pollution, explosions, fires, floods, hazardous materials, landslides, nuclear emergencies, technological disasters, tsunamis, volcano eruptions, weather warnings and wildfires.

The Twitter data will be combined with technologies including IP 911, satellite imagery and some 35,000 traffic cameras.

Twitter partner engineer Jim Moffitt said in a blog post that will use data from the social network to analyze sentiment and gather critical information from people at the scene.

The company will track keywords and event-centric grouping with hashtags, such as the names that are given to fires, analyzing data and filtering critical information to first responders and continuously refining the data flow via natural language processing. will also provide visual data via geotagged images and videos shared on Twitter.

Moffitt wrote, “These event-centric innovations with social sentiment analysis, combined with a multitude of sensors from 22,000 miles above sea all the way to ground-level, give an incredible and highly disruptive edge in real-time disaster services.” is rolling out its platform in the Western U.S. this summer, with plans to have it available across the country in early 2021 and globally by the end of next year.

Founder Kian Mirshahi said in the Twitter blog post, “We see Twitter as a source of critical information from citizen journalists and witnesses. We want people to tweet when a disaster or incident strikes so this information can be used reliably to help inform authorities faster as the event unfolds. This is a best practice that we are building in our communities as we onboard them.” David Cohen is editor of Adweek's Social Pro Daily.