Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .
Anomaly has found a simple yet effective way to help fight the wildfires that are ravaging Australia.
The agency has tallied up the amount each of its Australian staffers makes per week and plans to donate that sum to organizations that are helping with relief efforts.
According to Anomaly, roughly 30 of its staffers across the agency’s seven offices were either born or raised in Australia. The agency said their weekly paychecks combined come to about $100,000, which is how much it has set aside for the charitable drive.
The shop has given the initiative the tongue-in-cheek name of “Fighting Fire With Fired.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in