Why Shoppable Ads Could Be the Next Big Thing in Influencer Marketing

Opinion: Shoppable ads for influencers could boost e-commerce by removing the clicks and steps it takes to go from content to commerce

Shoppable ads have soared in popularity over the past year and provided major headway in turning social media users into shoppers, enhancing the click-to-buy platform.

The trend has quickly made its way into nearly every major social media platform’s interface, including Facebook, Instagram, Snapchat and Pinterest.

Most recently, a company called MikMak announced that it would be testing shoppable videos on Instagram Stories and Snap Ads, with links to e-commerce sites, making the click-to-buy experience all the more visual.

Influencer marketing is a fast-growing market for shoppable ads, as it’s increasing in popularity among brands and influencers alike.

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