Instagram Sets #MonthOfGood Initiative to Coincide With Ramadan

Users are encouraged to share their acts of kindness

Instagram's AR Ramadan Lantern camera effect Instagram
Headshot of David Cohen

Instagram marked the start of the month of Ramadan Thursday with the start of its own #MonthOfGood initiative.

The Facebook-owned photo- and video-sharing network said there were more than 16 million uses of the word Ramadan on its platform during the 2019 celebration.

Instagram is encouraging users to share their acts of kindness and invite their friends to do the same, using the hashtag #MonthOfGood, adding in a blog post, “It can be something as simple as giving thanks to healthcare professionals, posting a positive comment or hosting a virtual iftar to bring together friends and family from around the world.”

The augmented reality Ramadan Lantern camera effect is also back in Instagram’s Stories camera, featuring iconography associated with Ramadan and greetings in Arabic, Bahasa, English, Farsi and Turkish.

Instagram will feature content creators from around the world sharing moments from their Ramadan celebrations throughout the month.

The company said in its blog post, “While this year will be different for many people, Ramadan remains a time for generosity, charity, spiritual reflection and connecting with family and friends—even if we can’t physically be together.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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