Instagram May Allow Users to Search Publicly Shared Stories By Location

Head of product Kevin Weil called location pages Instagram's 'hidden gem'

Headshot of David Cohen

Instagram is testing a way for users to search publicly shared Instagram Stories that are tagged with location stickers.

Instagram confirmed that it was testing the feature, but did not provide any additional details.

Josh Constine of TechCrunch reported that users who are part of the test group can view slideshows of posts from specific locations that were publicly shared by users they don’t already follow.

Constine spoke with Instagram head of product Kevin Weil at TechCrunch’s Disrupt NY 2017 event in New York Tuesday morning, and Weil said:

For a long time, I’ve felt like we’ve had these location pages—it’s been almost this hidden gem part of Instagram. If you want to know what restaurant to go to in the evening, you can go and look at what people have posted from any given restaurant around you if it has a place page on Instagram.

They’re kind of hidden in the product today, but they’re incredible, and I think that over time, as people are tagging their Stories proactively, there’s an opportunity to aggregate content and find out what’s happening right now at the Eiffel Tower, what’s happening right now at your favorite restaurant.

It’s another way of us making Instagram Stories our own.

Screenshots courtesy of Josh Constine, TechCrunch. David Cohen is editor of Adweek's Social Pro Daily.