Users Can Now Place Geotagged Stickers on Instagram Stories

It's copying Snapchat again

So far, you can use the geotagged stickers in New York City and Jakarta. Instagram
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Instagram users hanging out in New York City or Jakarta this week might want to get in the sticker state of mind.

Today, the company is rolling out geotagged stickers for Instagram Stories. The feature allows users of the platform’s more ephemeral format to post location-based stickers highlighting neighborhoods and landmarks in certain areas within each city.

Instagram, which first began rolling out stickers for Stories in December, is debuting more than a dozen stickers for each of the two cities in what it’s calling an “early version” of more tools it says to expect “soon.”

“Since introducing stickers in December, we’ve loved seeing how you’ve used them to bring your stories to life — from hats to Valentine’s Day fun to customizable location stickers,” Instagram said in a blog post. “Now, with more than a dozen new stickers each for New York City and Jakarta, you have another creative option for adding context to your everyday moments.”

Instagram isn’t the first social network to use geostickers. In fact, rival Snapchat has been offering them since August, when it rolled out stickers to San Francisco and several other global cities.

@martyswant Marty Swant is a former technology staff writer for Adweek.