Instagram Adds More Snapchat-Like Features With Stickers

Stories get interactive

Headshot of Lauren Johnson

One week after announcing that it has 600 million users, Facebook-owned Instagram is rolling out stickers that can be applied to photos and videos.

Now users will be able to add emoji-like images on Instagram Stories—the app's 4-month-old feature that pulls together photos and videos for 24 hours before disappearing. People can add copy showing their location, temperature and time, which are all features that Snapchat geofilters offer. "Adding a location sticker works the same as adding location to the posts you share to [the] feed—simply choose or search for your location. People watching your story will be able to tap the sticker to learn more about the location, but your story won't show up on the location page itself," Instagram said in a blog post.

To help launch the feature, Instagram designed 15 holiday-themed stickers and said there will be another line of custom stickers next year. The Facebook-owned app is also launching a "hands-free" option that lets people record videos without pressing a button on the screen.

Stickers are the latest example of Instagram borrowing features from Snapchat. In addition to Instagram Stories, the app also launched disappearing live video in November. And in August, the app launched a Snapchat-like video channel that curates content from live events like the Rio Olympics.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.