Instagram Ads Thrive in U.K.
How have Instagram ads fared in the U.K. since launching there last September?
The Facebook-owned photo- and video-sharing network offered an overview of campaigns by retailer John Lewis, broadcast television network Channel 4 and chocolate brand Cadbury in a post on the Instagram for Business blog:
Retailer John Lewis turned to Instagram to change perceptions of its brand among a younger, fashion-conscious female audience. It partnered with some of Britain’s hottest young bloggers for a six-week campaign that brought its Christmas party line to life through photo shoots, “get the look” videos and Hyperlapse videos.
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