July is perceived as a month for outdoor activities, but when the temperatures got too high, Facebook users turned to console games, making them a Topic to Watch for the month, according to Facebook IQ.
The social network’s research arm found conversation volume up 2.4 times both year-over-year and month-over-month for console games and related terms USB, hard disk drive, Wii, Xbox 360, Secure Digital, PlayStation 2, Wii U, game controller, Nintendo eShop, Wii U Gamepad and virtual console.
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