NowThis Sports and the NHL Dropped the Puck on a Watch on Facebook Series

Home Team: The Vegas Golden Knights will debut on the social network Wednesday, Nov. 8

Home Team: The Vegas Golden Knights Home Team: The Vegas Golden Knights
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NowThis Sports and the National Hockey League teamed up on a Watch on Facebook series about the league’s newest franchise.

Home Team: The Vegas Golden Knights follows the expansion Vegas Golden Knights from the club’s inaugural training camp through the start of the season and the team’s reaction to the mass shooting in their home city Oct. 1.

The five-episode series, co-produced by NHL Original Productions, will debut on the social network Wednesday, Nov. 8, with new episodes added weekly.

NHL chief content officer and executive vice president Steve Mayer said in a release introducing the series, “This is a terrific opportunity to continue to super-serve our fans with compelling content that helps them understand who our players are behind the mask and to connect them with our newest franchise on a more emotional level. The world saw the entire hockey community come together in solidarity with the Golden Knights and in support of the victims and first responders. Home Team: The Vegas Golden Knights will bring fans into the locker rooms and living rooms of the players that helped bring comfort to Las Vegas.”

NowThis president Athan Stephanopoulos added: “We’re honored to be partnering with the NHL to create such a meaningful series. It’s not often that a professional sports team is launched, but given the extra weight of the recent events in Las Vegas, our goal is to tell this story with sensitivity and on-the-ground perspective that NowThis is known for. We’re excited for viewers to experience both the launch of the Vegas Golden Knights through the eyes of the athletes and also experience the fans’ reaction as they come together to grieve and heal in the wake of such tragedy.” David Cohen is editor of Adweek's Social Pro Daily.