MGM’s First Ad Following the Las Vegas Shootings Draws Swift Criticism on Social

The brand changed the tone of its original campaign

The brand is running a new ad campaign after the tragedy. MGM Resorts International

MGM Resorts International has released a new ad following the deadly mass shooting in Las Vegas 18 days ago. The 30-second spot, “Together We Shine,” debuted during opening night of the 2017-2018 NBA season and has immediately drawn criticism on social media.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.
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