Here Are the Winners of the Third Annual Shorty Social Good Awards

The best cause marketing campaigns were honored

Who took these home? The complete list is below Shorty Awards

The Third Annual Shorty Social Good Awards—which highlight the best marketing campaigns in support of causes—were handed out Thursday night at Current in New York.

The event was hosted by Dulcé Sloan, the newest full-time correspondent on Comedy Central’s The Daily Show With Trevor Noah.

A new Impact Award debuted this year, and the initial honoree is Jackie Cruz, one of the stars of Netlix’s Orange Is the New Black.

The Shorty Awards cited her work with The Justice League NYC, a subsection of charity The Gathering for Justice, which worked on projects including the Women’s March, the NYPD12, #TakeAKnee and the water crisis in Flint, Mich.

A Shorty Awards spokesperson said, “Jackie’s voice has rapidly grown to become a powerful tool to in her fight to help and empower women, members of the LGBTQ+ community and people of color, addressing issues like immigration reform, payment inequalities, criminal justice reform and diversity in casting, to name a few.”

Gregory Galant, co-founder of the Shorty Awards and CEO of MuckRack, added, “This year, we received a record number of entries from brands, agencies and nonprofits. Brands and organization are taking more stands on big issues than ever before. There was an increase in number of international winning entries this year, with work entered from countries including India, Ireland, Lebanon, Singapore, Canada, Brazil, the U.K. and Denmark.”

Gregory Galant
Shorty Awards

The Shorty Awards provided more details on those international winners:

  • India: Watconsult had two wins and three honors, and Kaboom, Wash United and White Rivers Media scored one win apiece.
  • Ireland: Connector had one win.
  • Lebanon: ABAAD and Leo Burnet Lebanon won Gender Equality for fighting for women’s rights.
  • Singapore: Our Better World won Youth & Family for spreading awareness about child sexual abuse.
  • Canada: Zula Alpha Kilo won for a public-service announcement against drunk driving in Canada.
  • U.K.: Zathu and Girl Effect received a gold honor for gender equality.
  • Brazil: McCann Brazil and Zombie Studio won gold for a film for childhood cancer.
  • Denmark: Gorilla Media and the Danish Women’s Society took home two gold honors for #AskFirst.

Other big winners Thursday night included:

  • McCann—which dominated last year’s ceremony with Fearless Girl—won five awards for three different entries.
  • Group Nine also left with five statues—three for NowThis and two for The Dodo.
  • Picture Motion won three Shorty Awards for three different entries.

Guns, gun control and gun awareness were big topics, as @DailyGunDeaths and Price on Our Lives had two wins apiece.

Finally, the Shorty Awards called out a repeat winner: The Pure Imagination Project, a collaboration between MullenLowe and the Alzheimer’s Association, won three awards at the 10th Annual Shorty Awards earlier this year, and Thursday night, it won Best in Public Health and Best NGO (non-governmental organization).

The Third Annual Shorty Social Good Awards Winners:

Best Integrated Campaign


Best Mobile Campaign

OkCupid’s & Planned Parenthood’s #IStandWithPP Profile Badge

Best Multiplatform Campaign

Make-A-Wish “Wishes Take Muscle” Campaign

Best On a Shoestring Campaign

Price on Our Lives

Best Pro Bono Campaign

Suburban Horror Story

Best Social Movement Campaign

Price on Our Lives

Best in Animal & Wildlife

Barred from Love: Mobilizing a Movement to Stop Puppy Mills

Best in Civic Engagement

Inequality Media: Spreading Truth & Empowering Action

Best work for Developing Nations

Giving Nonprofits Free Access to Skills—Building Courses & Communities Where It Matters Most

Best in Diversity & Inclusion

7-Second Resumes

Best in Education

The Astronaut Reality Helmet

Best in Emergency Relief

Home Runs for Hurricane Recovery

Best in Environment & Sustainability

Save The Food – Phase Two

Best in Gender Equality

A White Dress Doesn’t Cover the Rape #Undress522

Best in Human Rights

Stop Acid Sale—An initiative to open eyes and hearts towards Acid attack survivors.

Best in Immigration & Refugees

HRC’s Fight to Protect LGBTQ Immigrants

Best in LGBTQ+

Universal Love

Best in Medical Research

World Polio Day

Best in Poverty & Hunger

Feeding America—Summer Hunger

Best in Public Health

Pure Imagination Project

Best in Racial Equality

Consumer Reports & ProPublica Investigation into Discriminatory Auto Insurance Practices

Best in Social Justice

P&G Love Over Bias

Best in Veteran & Service Support

A Poppy Worn, A Hero Honored

Best in Youth & Family

Breaking the silence on child sexual abuse

Best in Auto

#RandomActsOfHelpfulness Give Way to a Movement

Best in Business to Business


Best Consumer Brand

Dove Men+Care Champions Paternity Leave for All Dads This Father’s Day

Best in Energy

From Our Hands to Yours

Best in Entertainment

#BeMyNeighbor Campaign – Because a little kindness makes a world of difference.

Best in Fashion, Beauty and Luxury

Paula’s Choice: The Good Fight

Turning Food Into Zero Waste Beauty

Best in Financial Services

Visa “Money Is Changing”

Best in Food and Beverage

One Million Acts of Good

Going #PurpleForThePlanet with Sambazon

Best in Government and Politics

On the Road, Off the Phone

Best in Health and Fitness

F*ck w/out Fear

Best in Hospitality and Travel

We Love You, Caribbean

Best in Live Events

As Much as I Can

Best in News and Media

NowThis — the no. 1 social news publisher in the world

Best Non-Government Organization

Pure Imagination Project

Best in Retail and Ecommerce


Best in Sports

Hockey’s Declaration of Principles

Best in Technology


Best in Television

One Strange Rock Series Creates 14,000 New Plants

Best use of a Blog

Chain of Command Series Uses Tumblr Blog to Engage and Support Veterans

Best use of Facebook

The Dodo: the most-loved publisher on Facebook

Best use of Instagram

Citi’s “That Giving Feeling” Campaign for No Kid Hungry

Best use of Snapchat

Twinkle Twinkle Little Dick

Best use of Twitter


Best use of YouTube

YouTube Creators for Change

Best in Artificial Intelligence


Best use of Call to Action


Best Contest or Promotion

Design-a-Gown Contest

Best Data Visualization


Best use of a Hashtag

#NoMoreLimits | Menstrual Hygiene Day India 2018

Best use of Humor

“Just Like Scott Pruitt” Real Estate Ad

Best use of Live Streaming Video

US Open Art Courts x Chase

Best use of Music & Dance

“Raised for Incarceration”

Best Organic Promotion

Spotlight on Hunger

Public Service Announcement

Uber Moms

Best Real Time Response

NowThis Parkland Coverage

Best use of Storytelling

P&G + MBIB “The Talk” — Creating a National Movement to End “The Talk”

Best use of User Generated Content


Best use of Video

YouTube Creators for Change

Best Business to Business Partnership

This Is Home Film Screenings Support Refugee Businesses

The Disability Collection

Best Business-NGO Partnership

Drivers of Change

Best Corporate-Community Partnership

Spotlight on Hunger

Best Influencer & Celebrity Partnership

One Million Acts of Good

Best Media Partnership

It’s More Than Just a Meal

Best use of 360 Video

Suburban Horror Story

Best use of Augmented Reality

Partnering With a 17 Year Old Fashion Designer: How Will Gen-Z React To AR?

Best use of Comedy

Cook with Bryan Cranston & Aaron Paul in the Breaking Bad RV

Best Documentary Short

Through Our Eyes: Life in Puerto Rico after Hurricane Maria

Best Video Series

The Dodo’s “Comeback Kids: Animal Edition”

Best in Virtual Reality

The Astronaut Reality Helmet David Cohen is editor of Adweek's Social Pro Daily.